www.hyposteiermark.at

The cultural partnership between HYPO Steiermark and Friedrich Kleinhapl is likely to be designated as a unique initiative among Styrian banks. This partnership was launched in the autumn of 2002 and has formally existed since the beginning of 2003.

The philosophy behind it combines the admirable cultural interests of the bank’s Board of Directors with clear image-marketing and technical considerations. Through its association with this established, classical cellist, the bank has created an emotional connection to their professional expertise as a high-end financial services company. In return, it allows Friedrich Kleinhapl to implement complex projects beyond the usual market-based criteria.

The uniqueness lies in the partnership with an individual artist who diametrically goes against the currently prevailing marketing concepts and initiatives.  Provided that similar partnerships exist in the arts, they usually only refer to groups of artists.

The bank has managed through this partnership to gain a strong reputation as a quality conscious company, if nothing else because of the shared commitment at the “Eggenberger Schlosskonzerten” in the years 2003 to 2006.

After many very successful projects, one can speak of an absolute win-win situation.  A situation, which will hopefully lead to more beautiful, shared experiences, not only for the HYPO Steiermark, their customers and Friedrich Kleinhapl, but also for a broader public interested in the arts.

www.immac.de

IMMAC is the leading investment company and investment specialist for social investments in Germany. The Austrian headquarters of the company was opened in Graz in January 2008.  The group director, Marcus H. Schiermann’s high level of personal interest in classical music led to the initial collaboration with Friedrich Kleinhapl in 2008, from which a cultural partnership developed in 2009.

www.neuroth.at

Neuroth is Austria’s largest specialist in hearing-aid acoustics.  It is their stated aim to integrate people with hearing problems back into social life. The family business, which was founded in 1907 as a “specialist in equipment for the hearing impaired,” has now grown into a modern and innovative company with 600 employees in Austria, Switzerland, Liechtenstein and Slovenia.
A close cooperation with Friedrich Kleinhapl was created 2008 through the connection of music and the topic of hearing, as well as Mrs. Schinko-Neuroth’s strong affinity for classical music.

www.burg-rabenstein.at

Werner Hochegger has been a sponsor to Friedrich Kleinhapl since 2008. At the suggestion of the cellist, he established a chamber music hall in the north wing of the castle Rabenstein, which Hochegger acquired in 2005 and renovated in 2009. The excellent chamber acoustics, together with the beautiful Fazioli piano, makes it an ideal setting for exclusive chamber music recitals.